
I have been a long time fan of norse mythology. A friend of mine that I grew up with got me interested in it and I have since researched the specifics of it that interested me. He had a particular interest in Thor, as I became more interested in his father (and the allfather of the Norse mythos) Odin. Odin interested me for a number of reasons, one being his wisdom. Odin traded one of his eyes for a drink from Mimirs well of knowledge. With this drink he obtained all knowledge. He was determined to share this knowledge with man and god alike only he wasn't certain of how. He tied himself to a tree for 9 days. At one point his body failed him and he died. While he was dead he learned of runes and glyphs to document his knowledge and share with the world. This was the first alphabet.
I found this to be a perfect connection between design and my other passions. While simply a myth the story tells of the importance of our profession as well as reminding us of our true goal. Design to me is in two parts. One part being the artistic and aesthetically pleasing, something to grab attention. The other is the basic communication. One of the most helpful books I have used here at Ringling was "The Mac is Not a Typewriter" by Robin Williams. This book stressed the later portion. It discussed the importance of type/layout in terms of the best way to communicate. The communication of ideas in an effective way is a very powerful skill that we learn as designers.
This face itself is a redesign I did of Odin's Elder Futhark. I wanted to create a digital version of the runes as well as modernizing them. I tried to make them all of similar weights and size so that the font would look cohesive, despite its more barbaric origins. I also added a serif to the face, again trying to take what are a simple arrangement of lines and making them into what is seen more often in what we consider a typeface.